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https://hdl.handle.net/2440/41556
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Type: | Journal article |
Title: | A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability |
Author: | Loureiro, M. Umberger, W. |
Citation: | Food Policy, 2007; 32(4):496-514 |
Publisher: | Elsevier Sci Ltd |
Issue Date: | 2007 |
ISSN: | 0306-9192 1873-5657 |
Statement of Responsibility: | Maria L. Loureiro and Wendy J. Umberger |
Abstract: | Several food safety issues have prompted questions regarding the role of country-of-origin labeling, traceability, and food safety inspections in consumers’ perceptions of food safety and quality. The importance of origin-labeling and traceability have been discussed in the EU for some time. North American cases of mad cow disease have led to increased discussions of these topics in the US, however, relatively little research has been conducted to examine the value US consumers place on these attributes. Choice experiments were used to analyze US consumers’ relative preferences and willingness-to-pay for these meat attributes in labeled ribeye beef steaks. Relatively speaking, consumers value certification of USDA food safety inspection more than any of the other choice set attributes, including country-of-origin labeling, traceability and tenderness. As a result, indication of origin may only become a signal of enhanced quality if the source-of-origin is associated with higher food safety or quality. |
Keywords: | Traceability Choice modeling Country-of-origin labeling Beef Stated preferences Food safety |
Description: | Copyright © 2006 Elsevier Ltd All rights reserved. |
DOI: | 10.1016/j.foodpol.2006.11.006 |
Description (link): | http://www.elsevier.com/wps/find/journaldescription.cws_home/30419/description#description |
Published version: | http://dx.doi.org/10.1016/j.foodpol.2006.11.006 |
Appears in Collections: | Agriculture, Food and Wine publications Aurora harvest |
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