Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorGoodman, S.-
dc.identifier.citationThe Australian & New Zealand grapegrower & winemaker, 2009; 542:76-79-
dc.description.abstractThe article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.-
dc.description.statementofresponsibilitySteve Goodman-
dc.publisherRyan Publications-
dc.rightsCopyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.-
dc.title10 stances on positioning through the eyes of a marketer-
dc.typeJournal article-
dc.identifier.orcidGoodman, S. [0000-0002-6566-2633]-
Appears in Collections:Aurora harvest
Business School publications

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.