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|dc.identifier.citation||The Australian & New Zealand grapegrower & winemaker, 2009; 542:76-79||-|
|dc.description.abstract||The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.||-|
|dc.rights||Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.||-|
|dc.title||10 stances on positioning through the eyes of a marketer||-|
|dc.identifier.orcid||Goodman, S. [0000-0002-6566-2633]||-|
|Appears in Collections:||Aurora harvest|
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