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Issue Date
Title
Author(s)
2009
10 stances on positioning through the eyes of a marketer
Goodman, S.
2010
Part one: Establishing a presence in social media - Facebook
Goodman, S.
;
Habel, C.
2008
Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity
Mueller, S.
;
Rungie, C.
;
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2003
A marketing activity framework for the new economy
Goodman, S.
;
British Academy of Management Conference (2003 : Harrogate, U.K.)
2008
A cross-cultural comparison of choice criteria for wine in restaurants
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2005
Best-Worst Scaling: A simple method to determine drinks and wine style preferences
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Wine Marketing Symposium (2nd : 2005 : Sonoma)
2006
Using the best-worst method to examine market segments and identify different influences of consumer choice
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Hauteville, D.
;
International Wine Business & Marketing Conference (3rd : 2006 : Montpellier, France)
2004
An “Agent Based Modeling” Perspective of the Dirichlet Model
Habel, C.
;
Rungie, C.
;
Goodman, S.
;
Australian & New Zealand Marketing Academy Conference (2004 : Victoria University of Wellington)
2006
The role of employer branding in organisational strategy
Goodman, S.
2011
The role of accounting information in the management of winery SMEs: a review of the broader existing literature and its implications for Australia's wine industry
Reddaway, M.
;
Goodman, S.
;
Graves, C.
;
International Conference of the Academy of Wine Business Research (6th : 2011 : Bordeaux)
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Author
12
Cohen, E.
12
Lockshin, L.
8
Habel, C.
4
International Conference of the A...
4
Rungie, C.
3
Altschwager, T.
3
Australia and New Zealand Marketi...
3
Casini, L.
3
Corsi, A.
3
d'Hauteville, F.
.
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Subject
4
Consumer behaviour
4
Wines
2
competitive benefit
2
Italy
2
Product attributes
2
segmentation
2
wines
1
adoption
1
Agent based modelling
1
anchoring
.
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Date issued
17
2010 - 2016
33
2000 - 2009