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Type: Journal article
Title: 10 stances on positioning through the eyes of a marketer
Author: Goodman, S.
Citation: The Australian & New Zealand grapegrower & winemaker, 2009; 542:76-79
Publisher: Ryan Publications
Issue Date: 2009
ISSN: 1446-8212
Statement of
Steve Goodman
Abstract: The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items.
Rights: Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
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Appears in Collections:Aurora harvest
Business School publications

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