Adelaide Research & Scholarship
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https://hdl.handle.net/2440/66318
| Type: | Journal article |
| Title: | 10 stances on positioning through the eyes of a marketer |
| Author: | Goodman, S. |
| Citation: | The Australian & New Zealand grapegrower & winemaker, 2009; 542:76-79 |
| Publisher: | Ryan Publications |
| Issue Date: | 2009 |
| ISSN: | 1446-8212 |
| Statement of Responsibility: | Steve Goodman |
| Abstract: | The article discusses the idea and notion of positioning in relation to wine offerings. It states that getting noticed is important since if the marketplace notices a brand, then it has a position. It also recommends working with retailers to offer tastings of wine and with restaurants to link the wine with particular menu items. |
| Rights: | Copyright of Australian & New Zealand Grapegrower & Winemaker is the property of Winetitles Pty Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. |
| Description (link): | http://www.winebiz.com.au/gwm/backissues/index.asp?ID=53 |
| Appears in Collections: | Aurora harvest Business School publications |
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