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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/1202
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dc.contributor.authorKarunaratna, A.-
dc.contributor.authorJohnson, L.-
dc.date.issued1997-
dc.identifier.citationInternational Journal of Management, 1997; 14(4):607-618-
dc.identifier.issn0813-0183-
dc.identifier.urihttp://hdl.handle.net/2440/1202-
dc.language.isoen-
dc.publisherInternational Journal of Management-
dc.titleFunctional marketing characterisation: a framework to cure functional myopia-
dc.typeJournal article-
pubs.publication-statusPublished-
Appears in Collections:Aurora harvest 2
Business School publications

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