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Please use this identifier to cite or link to this item: https://hdl.handle.net/2440/118232
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dc.contributor.authorPhillipov, M.-
dc.contributor.editorByrom, J.-
dc.contributor.editorMedway, D.-
dc.date.issued2019-
dc.identifier.citationCase studies in food retailing and distribution, 2019 / Byrom, J., Medway, D. (ed./s), Ch.17, pp.255-265-
dc.identifier.isbn0081020376-
dc.identifier.isbn9780081020371-
dc.identifier.urihttp://hdl.handle.net/2440/118232-
dc.description.abstractCoverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how ...-
dc.description.statementofresponsibilityMichelle Phillipov-
dc.language.isoen-
dc.publisherWoodhead Publishing-
dc.relation.ispartofseriesConsumer Science and Strategic Marketing-
dc.rights© Woodhead Publishing 2019-
dc.source.urihttp://dx.doi.org/10.1016/b978-0-08-102037-1.00017-7-
dc.subjectsupermarkets-
dc.subjecttelevision cooking shows-
dc.subjectfood television-
dc.subjectintegrated advertising-
dc.subjectbrand management-
dc.subjectAustralia-
dc.subjecttrust in supermarkets-
dc.subjectaudience engagement-
dc.titleSupermarkets, television cooking shows and integrated advertising: new approaches to strategic marketing and consumer engagement-
dc.typeBook chapter-
dc.identifier.doi10.1016/B978-0-08-102037-1.00017-7-
dc.publisher.placeDuxford, UK-
dc.relation.granthttp://purl.org/au-research/grants/arc/DE140101412-
pubs.publication-statusPublished-
dc.identifier.orcidPhillipov, M. [0000-0003-2547-6286]-
Appears in Collections:Aurora harvest 8
Media Studies publications

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