Consumer responses to key environmental attributes in the retailscape.

Abstract

This thesis develops and tests a new conceptual framework - the proposed 'Model of consumer response to retailscapes’. It integrates theories from environmental psychology, urban design and architecture, as applied to a retail environment, termed retailscape in this thesis. This research contributes to the marketing literature by adopting a broader conceptualisation of the retailscape by acknowledging the multidimensional and multilayered nature of the retail environment, encompassing both spatial and temporal properties. The results show that the environmental attribute of 'social spaces’ had both direct and indirect influences on consumers’ behavioural responses.