Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/61928
Type: | Conference paper |
Title: | The E-marketing mix |
Author: | Robins, Fred |
Citation: | Proceedings of the 11th International Conference on Comparative Management, 2000, Kaohsiung, Taiwan, 12 Dec 2000: pp.305-316 |
Publisher: | College of Management, National Sun Yat-Sen University |
Issue Date: | 2000 |
Conference Name: | International Conference on Comparative Management (11th : 2000 : Kaohsiung, Taiwan) |
School/Discipline: | Business School |
Appears in Collections: | Business School publications |
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