Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/35966
Citations | ||
Scopus | Web of Science® | Altmetric |
---|---|---|
?
|
?
|
Type: | Journal article |
Title: | Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships |
Author: | Plewa, C. Quester, P. Baaken, T. |
Citation: | International Journal of Technology Transfer and Commercialisation, 2006; 5(4):373-389 |
Publisher: | Inderscience Publishers |
Issue Date: | 2006 |
ISSN: | 1470-6075 1741-5284 |
Statement of Responsibility: | Carolin Plewa, Pascale Quester, Thomas Baaken |
Abstract: | Despite the growing importance of university–industry relationships (UIR) and the high proportion of such linkages failing, little is known on barriers to the formation and development of these relationships. This exploratory study aims at exploring such barriers. Organisational culture difference (OCD), such as differences in motivation, time orientation and market orientation (MO), were found to negatively effect UIR formation and development. Negative perceptions of universities' MO clearly emerged from the data. Indeed, universities' MO should be considered as a broad concept based on all value creation factors, not just 'business skills'. Finally, internal structures, bureaucracy and academics' individualistic way of working were identified as further factors potentially hindering university–industry relationships. Managerial implications involve recognising the role of individuals, their passion and experience, in overcoming the barriers identified in this study. |
Keywords: | barriers champions market orientation organisational culture university–industry relationships industrial cooperation universities technology transfer motivation time orientation value creation. |
Description: | Copyright © 2004-2006 Inderscience Enterprises Limited. |
DOI: | 10.1504/IJTTC.2006.013344 |
Published version: | http://dx.doi.org/10.1504/ijttc.2006.013344 |
Appears in Collections: | Aurora harvest 6 Business School publications |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.