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|Title:||Supermarkets, television cooking shows and integrated advertising: new approaches to strategic marketing and consumer engagement|
|Citation:||Case studies in food retailing and distribution, 2019 / Byrom, J., Medway, D. (ed./s), Ch.17, pp.255-265|
|Series/Report no.:||Consumer Science and Strategic Marketing|
|Abstract:||Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how ...|
|Keywords:||supermarkets; television cooking shows; food television; integrated advertising; brand management; Australia; trust in supermarkets; audience engagement|
|Rights:||© Woodhead Publishing 2019|
|Appears in Collections:||Aurora submissions|
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