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Type: Theses
Title: Port Adelaide Football Club in China: a case for an intercultural approach to public diplomacy?
Author: Hunter, Andrew Sloan
Issue Date: 2018
School/Discipline: School of Social Sciences : Asian Studies
Abstract: This paper examines the potential effectiveness of an intercultural approach to public diplomacy which is now considered the principal vehicle through which cultural expressions are used in international relations. Most counties use public diplomacy to project a positive external image, often with a strong economic objective. The main focus of this paper is the bi-lateral relationship between Australia and China, and draws on Port Adelaide Football Club’s engagement in China. It found that China’s public diplomacy is viewed cynically, and Australian public diplomacy has a strong focus on economic outcomes. An intercultural approach, designed to enhance popular intercultural understanding in both domestic and foreign audiences, would make for more effective foreign policy. Particularly in Australia, sport holds great potential for an intercultural approach to public diplomacy.
Advisor: Groot, Gerry
Jose, Nicholas
Dissertation Note: Thesis (M.Phil.) -- University of Adelaide, School of Social Sciences, 2018
Keywords: diplomacy
public diplomacy
cultural diplomacy
DOI: 10.25909/5bbd7780df1aa
Appears in Collections:Research Theses

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