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Type: Conference item
Title: ‘I don’t want to think about it’ concerns about sheep and beef cattle transportation and slaughter amongst Australian meat consumers
Author: Buddle, E.
Bray, H.
Pitchford, W.
Ankeny, R.
Citation: Proceedings of the 63rd International Congress of Meat Science and Technology, 2017, pp.1-2
Issue Date: 2017
Conference Name: 63rd International Congress of Meat Science and Technology (ICoMST) (13 Aug 2017 - 18 Aug 2017 : Cork, Ireland)
Statement of
Emily A. Buddle, Heather J. Bray, Wayne S. Pitchford, and Rachel A. Ankeny
Abstract: Meat consumers are increasingly interested in livestock production practices. There is tension between the desire to consume meat and wanting to make ‘ethical’ food choices. In 2015 and 2016, sixty-six meat consumers from Australia participated in focus groups and interviews, structured around topics such as on-farm welfare and meat purchasing decisions. While exploring how Australian meat consumers conceptualise animal welfare, the transportation and slaughter of sheep and beef cattle were highlighted as key areas of concern, including road transport and shipping conditions related to live export. Many participants held strong, negative opinions about the conditions under which Australian livestock are slaughtered overseas.
Keywords: Consumer attitudes; animal welfare; transport
Description: Poster Programme - Thursday - Session 10: Consumer Aspects - Marketing & Perspectives Paper No. 84
Rights: Copyright status unknown
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