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Issue Date
Title
Author(s)
2009
When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisation
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2009
Event-related emotions: A key metric to assess sponsorship effectiveness
Bal, C.
;
Quester, P.
;
Plewa, C.
2010
Doing Well By Doing Good with Corporate Volunteering Programs
Johnson, C.
;
Quester, P.
;
Plewa, C.
;
Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)
2009
Les effets de la revelation du pseudo-parrainage sur les attitudes envers la marque
Mazodier, M.
;
Chandon, J.
;
Quester, P.
;
International Congress Marketing Trends (8th : 2009 : Paris, France)
2008
Exploring market orientation and satisfaction of partners in the sponsorship relationship
Farrelly, F.
;
Quester, P.
;
Clulow, V.
2006
Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships
Farrelly, F.
;
Quester, P.
;
Burton, R.
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Author
6
Quester, P.
3
Plewa, C.
2
Bal, C.
2
Farrelly, F.
1
ANZMAC Conference (2009 : Melbour...
1
Australian & New Zealand Marketin...
1
Burton, R.
1
Chandon, J.
1
Clulow, V.
1
International Congress Marketing ...
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Subject
2
effectiveness
1
affect
1
Ambush marketing
1
ambush marketing disclosure
1
attitudinal outcomes
1
competencies
1
corporate social responsibility
1
corporate volunteer programs
1
economic and non-economic satisfa...
1
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