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dc.contributor.authorAbdullah, A.-
dc.contributor.authorHossain, M.-
dc.contributor.authorJoham, C.-
dc.identifier.citationJournal of Internet Commerce, 2011; 10(1):17-34-
dc.description.abstractThis study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases.-
dc.description.statementofresponsibilityA.B.M. Abdullah, Muhammad Muazzem Hossain, Carmen Joham-
dc.publisherTaylor & Francis-
dc.rightsCopyright © Taylor & Francis Group, LLC-
dc.subjectBrain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trial-
dc.titleE-catalogs: how can brain hemisphericity relate to online shoppers' preferences?-
dc.typeJournal article-
dc.identifier.orcidJoham, C. [0000-0001-5628-7504]-
Appears in Collections:Aurora harvest 8
Entrepreneurship, Commercialisation, and Innovation Centre publications

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