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|Scopus||Web of Science®||Altmetric|
|Title:||E-catalogs: how can brain hemisphericity relate to online shoppers' preferences?|
|Citation:||Journal of Internet Commerce, 2011; 10(1):17-34|
|Publisher:||Taylor & Francis|
|A.B.M. Abdullah, Muhammad Muazzem Hossain, Carmen Joham|
|Abstract:||This study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases.|
|Keywords:||Brain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trial|
|Rights:||Copyright © Taylor & Francis Group, LLC|
|Appears in Collections:||Aurora harvest 8|
Entrepreneurship, Commercialisation, and Innovation Centre publications
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